2009 Radio Advertising Awards winners revealed - listen here

By Hadassah Nymark, campaignlive.co.uk, Thursday, 17 September 2009 09:45PM

LONDON - The Department for Transport has been awarded the most outstanding radio ad of the year at tonight's Radio Advertising Awards, held at London's South Bank.

More than 400 media and advertising executives attended the event which was hosted by Absolute Radio breakfast show presenter, Christian O’Connell.

The Aerial for most outstanding entry of the night went to a DfT campaign by AMV BBDO and Leo Burnett, warning about the penalties for drink driving.

The judges said, "The DfT has constantly and unfalteringly pushed the radio creative boundaries, using challenging and powerful approaches that deliver their message brilliantly, and are appreciated by the listener."

Media agency of the year went to MediaCom.

Andrew Harrison, chairman of the RAB said: "We were looking for the agency that has done the most across the last 12 months to support radio’s position with their clients and MediaCom delivered against all the criteria." 

The event organised by the Radio Advertising Bureau and supported by Haymarket, aims to reward the best radio campaigns from the last year from spot creative to effective media planning.

Sadly, Peter Andre, who had been expected to perform at the event, pulled out due to a sore throat.


The Winners:

Aerial for Best Use of Radio to Drive Sales

Advertiser           
Sainsbury’s Supermarkets Ltd

Project name                 
Here’s the deal, here’s the idea

Creative agency     
AMV BBDO

Media agency         
PHD

Planning team       
Tom Roach/Maria Ballard

Buying team          
Sharon Barnes/Oli Jones/Cathy Lowe



Aerial for Best Use of Radio to Drive Consideration


Advertiser            
Churchill

Project name                 
Mandarin

Creative agency       
WCRS

Media agency         
MediaCom

Planning team        
Rebecca Collins/Jane Boddington

Buying team           
Stacy Pratt


Aerial for Best Use of Radio to Drive Awareness

Advertiser            
West Midlands Casualty Reduction Scheme

Project name                 
Death Calling – Talk & Text Campaign

Creative agency    
Global Ideas (Birmingham)


Aerial for Best Use of Radio to Drive Response

Advertiser          
Direct Line Motor Insurance

Project name               
Disruption

Creative agency       
M&C Saatchi

Media agency         
MediaCom

Planning team         
Edward Pizey

Buying team           
Stacy Pratt

Aerial for Best Sound Design



Advertiser           
ZSL London Zoo

Project name                 
The Animals

Creative agency      
Next Door London

Media agency          
Next Door London

Creative team         
Craig Kind / Paul Nowikowski

Creative director     
Craig Kind / Paul Nowikowski

Producer            
Cathy Mason

Facility house        
Candle Music

Sound engineer
Ben Ash

Director            
Ben Ash

Production company    
Candle Music


Aerial for Best Direction

Advertiser            
Department for Transport

Project name                 
Search

Creative agency      
Leo Burnett

Media agency          
Carat

Creative team         
Tony Malcom / Guy Moore

Creative director    
Jonathan Burley

Producer              
Adam Furman

Facility house        
Grand Central

Sound engineer
Munzi Thind


Aerial for Best Ad by an Existing Advertiser

Joint Winner

Advertiser           
Marie Curie Cancer Care

Project name                 
Guitar

Creative agency       
Jocelyn Fiske

Media agency        
Maxus

Creative team         
DLKW

Creative director     
Steve Boswell / Steve Drysdale

Producer              
Miles Nathan

Sound engineer
Ashley Smith

Advertiser           
Department for Transport

Project name                 
Search

Creative agency      
Leo Burnett

Media agency         
Carat

Creative team         
Tony Malcolm / Guy Moore

Creative director    
Jonathan Burley

Producer            
Adam Furman

Facility house        
Grand Central

Sound engineer
Munzi Thind


Aerial for Best Ad by a New Advertiser

Advertiser
Otrivine

Project name
Senses – City Street

Creative agency
Saatchi & Saatchi

Media agency
Global Radio Services

Creative team
Dave Govier / Levi Slavin

Creative director
John Pallant

Producer
Rebecca Williams

Facility house
Wave

Sound engineer
Tom Heddy

Director
Steve Sidwell

Production company
Jeff Wayne Music


Most Outstanding Entry


Advertiser
Department for Transport

Creative agencies
AMV BBDO, Leo Burnett

Media agencies
Carat, Starcom

Media Agency of the Year

MediaCom

This article was first published on campaignlive.co.uk

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