Agency: Grey London
By Noel Bussey, campaignlive.co.uk, Thursday, 17 September 2009 05:25PM
The agency picked up the business following a pitch against an undisclosed number of agencies. WCRS did not repitch.
Big Communications is already working on a brief for the retailer that will include TV work set to break in October as well as point-of-sale and other marketing collateral for their 563 Holland & Barrett stores in the UK and Ireland.
The work will feature Strictly Come Dancing's Gethin Jones, who will interview consumers about their use of health products and supplements.
The minerals and supplements retailer hired WCRS in April and the agency created a brand campaign based around the characters Mr Holland and Mr Barrett.
However, in August this year the company put its business up for pitch.
Holland & Barrett's director of trading, Phil Geary, said: "We are confident that the new TV campaign will help us achieve sales targets over the next 12 months.
"It is refreshing to be able to work with such a vibrant agency and I look forward to a successful partnership with Big Communications."
This article was first published on campaignlive.co.uk