campaignlive.co.uk, Friday, 18 September 2009 05:15PM
Fallon has created the campaign, which features print ads designed and painted by Ghanaians using traditional Ghanaian techniques, and a TV ad filmed in a Ghanaian village.
The initiative is aimed at emphasising Cadbury’s 101 year-history of trading with Ghanaian cocoa farmers.
Tinny, one of Ghana’s biggest music stars, features in the advertising along with High Spirits, regarded as one of the country’s best dance troupes.
Proceeds from the sale of the music track (on sale on iTunes) will go to Care, a charity working with Ghana’s cocoa communities.
View ad credits here: Dairy Milk 'zingolo' by Fallon London
This article was first published on campaignlive.co.uk