Department of Health selects CMW for Healthy Start scheme
campaignlive.co.uk, Thursday, 24 September 2009 06:00AM
LONDON - The Department of Health has hired CMW to handle direct marketing for its Healthy Start voucher scheme.
The agency won the account after a pitch against two undisclosed agencies, in a process handled by COI.
CMW will create marketing campaigns that encourage pregnant women and the mothers of young children to join Healthy Start. The initiative promotes the importance of healthy eating in pregnancy and early childhood.
The campaigns will also aim to reduce the misuse of the vouchers by educating existing participants.
Healthy Start, which was launched in 2006 to replace food and milk welfare tokens, provides recipients with weekly vouchers that can be exchanged for fruit, vegetables and milk at participating retailers.
The vouchers, which are worth £3.10 each, can also be exchanged for vitamins and baby milk formula available from NHS outlets.
This article was first published on campaignlive.co.uk
- POS Marketing Manager Ninesharp Ã‚£180 - Ã‚£200 per day, Watford
- FREELANCE Account Director - BTL / Promotions - European role - to £50k pro rata - 1 YR Contract Fill Recruitment to £50k pro rata, plus bonus and superb benefits., London (Greater)
- Digital Insight Manager, FMCG Jarlett de Grouchy Ã‚£48000 - Ã‚£60000 per annum + car allowance and bonus, Berkshire
- Global Business Intelligence Analyst- FMCG Jarlett de Grouchy Ã‚£33000.00 - Ã‚£38000.00 per annum + car allowance+ bonus, Berkshire
- VISUAL DESIGNER - LONDON - Ã‚£35-45K + SHARES + BENEFITS Salt Ã‚£35000 - Ã‚£45000 per annum + Shares + Benefits, London
- Freeview launches singing toys campaign
- In pictures: Campaign Media Awards 2014
- King backs new Candy Crush game with global ad push
- Campaign Viral Chart: Sainsbury's Christmas ad tops the table
- Sainsbury's calls £60 million media review
- Brands use social media to congratulate F1 champion Lewis Hamilton