Samsung donates Piccadilly Circus screen to breast cancer fight
By Darren Davidson, brandrepublic.com, Monday, 05 October 2009 11:42AM
LONDON - Samsung Electronics is to donate its Piccadilly Circus LED screen to the European breast cancer campaign, marking the first time it has promoted a non-product campaign in the space.
The 'Everybody's Doing It' campaign will go live at 11am today on the 60inch screen with the call to action ‘tell all the women you know to visit www.morethantalk.eu'.
The creative will feature Amanda Jones, a 67-year old British woman whose daughter Rebecca died of breast cancer at the age of 33 and Emily Holt, aged 29, who was diagnosed last September.
Ines Van Gennip, head of coporate social responsibility at Samsung Electronics Europe, said: "It's so important that global brands such as Samsung use their influence to give women who advocate breast cancer awareness an even louder voice.
"This isn't a disease that only affects older women, it can touch women of all ages and as many people as possible need to know."
The push will be supported by activity on Facebook, YouTube, Flickr and Twitter.
This article was first published on brandrepublic.com
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Consumer & Shopper Insight Controller FMCG Tarsh Lazare Marketing Recruitment £60K-£65K + Car Allowance + Bonus, North of London/Herts
- Digital Designer/Developer Major Players £200 - £400 per annum, City of London
- FT to reveal first design overhaul in seven years
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Notonthehighstreet.com launches brand campaign
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- 18 Feet & Rising wins Skoda digital brief