Samsung donates Piccadilly Circus screen to breast cancer fight
By Darren Davidson, brandrepublic.com, Monday, 05 October 2009 11:42AM
LONDON - Samsung Electronics is to donate its Piccadilly Circus LED screen to the European breast cancer campaign, marking the first time it has promoted a non-product campaign in the space.
The 'Everybody's Doing It' campaign will go live at 11am today on the 60inch screen with the call to action ‘tell all the women you know to visit www.morethantalk.eu'.
The creative will feature Amanda Jones, a 67-year old British woman whose daughter Rebecca died of breast cancer at the age of 33 and Emily Holt, aged 29, who was diagnosed last September.
Ines Van Gennip, head of coporate social responsibility at Samsung Electronics Europe, said: "It's so important that global brands such as Samsung use their influence to give women who advocate breast cancer awareness an even louder voice.
"This isn't a disease that only affects older women, it can touch women of all ages and as many people as possible need to know."
The push will be supported by activity on Facebook, YouTube, Flickr and Twitter.
This article was first published on brandrepublic.com
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Marketing & PR Executive Tarsh Lazare Marketing Recruitment To £23,500, West Sussex
- Mid-Senior Copywriter | contract | leading mobile application Salt £200 - £300 per day, City of London
- Agency Sales Manager Ultimate Asset £30000 - £37000 per annum + competitive compensation & benefits packge, London
- Publisher Director Ultimate Asset £50000 - £60000 per annum + bonus and benefits , London
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- Halifax releases 'holiday dad' campaign