Samsung donates Piccadilly Circus screen to breast cancer fight
By Darren Davidson, brandrepublic.com, Monday, 05 October 2009 11:42AM
LONDON - Samsung Electronics is to donate its Piccadilly Circus LED screen to the European breast cancer campaign, marking the first time it has promoted a non-product campaign in the space.
The 'Everybody's Doing It' campaign will go live at 11am today on the 60inch screen with the call to action ‘tell all the women you know to visit www.morethantalk.eu'.
The creative will feature Amanda Jones, a 67-year old British woman whose daughter Rebecca died of breast cancer at the age of 33 and Emily Holt, aged 29, who was diagnosed last September.
Ines Van Gennip, head of coporate social responsibility at Samsung Electronics Europe, said: "It's so important that global brands such as Samsung use their influence to give women who advocate breast cancer awareness an even louder voice.
"This isn't a disease that only affects older women, it can touch women of all ages and as many people as possible need to know."
The push will be supported by activity on Facebook, YouTube, Flickr and Twitter.
This article was first published on brandrepublic.com
- CRM and Direct Mail Manager Salt £60000 - £65000 per annum, City of London
- Senior Client Manager Stopgap £55000 per annum + pro rata - 2-3 months, London
- Freelance Artworkers Blue Skies Marketing Recruitment £20 - £22 per hour, Milton Keynes
- Media Manager | Global brewing company Elizabeth Norman International £40000 - £50000 per annum + Bonus , Bedfordshire
- Senior Account Manager Purple Consultancy £30000 - £35000 per annum, London
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Agencies need to make more use of audience insight, says Mark Creighton