By Fiona Ramsay, marketingmagazine.co.uk, Friday, 09 October 2009 09:57AM
The company is promoting its Elvive Full Restore 5 shampoos and conditioners with ads in today's Metro free newspaper.
The front-page ads feature L'Oreal brand ambassador Cole and ask: ‘Has your hair lost its mojo? Find it with Cheryl. 8.38pm ITV1.'
The TV ads will air during the first ad break of popular soap Coronation Street.
This article was first published on marketingmagazine.co.uk