Weight Watchers partners with Dairy Crest to launch reduced-fat cream

By Amy Golding, marketingmagazine.co.uk, Friday, 09 October 2009 12:50PM

LONDON - Weight Watchers has teamed up with Dairy Crest to launch a reduced-fat thick cream, which it said has 70% less fat than standard double cream.

Weight Watchers partners with Dairy Crest to launch reduced-fat cream

The variant, manufactured under license by Dairy Crest, follows the launch of Weight Watchers Crème Fraiche, in March 2008.

Weight Watchers said its Reduced Fat Cream has 12% fat and contains just one Weight Watchers point per 30g serving.

The fresh potted cream market is worth £247m, according to research company AC Nielsen. The company said half fat cream is the fastest growing sector, with 15.5% year on year growth.

This article was first published on marketingmagazine.co.uk

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