Peta swine flu ad slammed by ASA
By Hadassah Nymark, campaignlive.co.uk, Wednesday, 14 October 2009 12:01AM
LONDON - A poster ad for People for the Ethical Treatment of Animals (Peta) suggesting that swine flu could be transmitted by eating meat, has been pulled by the Advertising Standards Authority.
One person complained that the ad, which urged members of the public to opt for vegetarianism, could cause people to worry unnecessarily about how they might contract the disease.
Peta said the ad served to highlight the role livestock production played in the incubation, development and transmission of infectious diseases, including E.Coli, mad cow disease, MRSA and swine flu.
The charity felt consumers would understand, from government information and media coverage, that swine flu, like MRSA, was more commonly passed from human to human.
The ASA noted the diseases listed in the ad, two of which were known to originate from eating meat and two which were not.
The watchdog considered that readers of the ad could conclude that they could contract swine flu as a direct result of eating meat and concluded the ad was likely to mislead and cause undue distress to some readers.
The ad must not appear again in its current format.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Account Director Major Players £45000 - £55000 per annum, London
- Marketing Coordinator /Communication Production Assistant - Mar Regan & Dean Recruitment Limited £25000 - £32000 per annum + excellent benefits, City of London
- Marketing Executive - Marketing Communications Regan & Dean Recruitment Limited £25000 - £32000 per annum + excellent benefits, London
- Digital Account Executive Twist Recruitment £19000 - £22000 per annum + benefits, City of London
- Majority of 15m Twitter users in the UK follow a newspaper
- OgilvyOne loses BA business
- Iris and Cheil big winners at MAA Best Awards
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- International Women's Day: 'You make your own luck' says Cheryl Giovannoni
- Twitter attracts more ads, but rates tumble 67%