The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has agreed a deal with the travel agent as part of its ‘affordable and accessible' ticketing strategy.
Thomas Cook will provide a range of short break packages for accommodation, transport and event tickets for the Games.
‘Our ticketing strategy is based on the principles of affordability and accessibility,' said Sebastian Coe. ‘Our deal with Thomas Cook will do just that - offering ticket and accommodation packages.'
In May, InterContinental Hotel Group (IHG) signed up as a tier three partner with the aim of providing accommodation in the Olympic Village.
This article was first published on marketingmagazine.co.uk
Agency: Bartle Bogle Hegarty