Government climate ad to be investigated after 350 complaints
By Anne Cassidy, campaignlive.co.uk, Wednesday, 21 October 2009 09:27AM
LONDON - The Advertising Standards Authority has launched an investigation into a Government climate change ad campaign by Abbott Mead Vickers BBDO.
The ASA received 357 complaints about the ad, which is for the Department of Energy and Climate Change, from members of the public accusing it of scaremongering and being misleading.
In the £6 million campaign, "bedtime story", the Government states that scientific evidence confirms that climate chance is caused by humans.
Some of the people submitting complaints said there is no scientific evidence of climate change. Others argued that scientific opinion was divided on the cause of climate change.
The ad, by Abbott Mead Vickers BBDO, features a father telling his daughter a bedtime story about climate change in which cartoon rabbits are left without water and a puppy drowns.
It also drew the complaint that the ad is "inappropriate" and "scaremongering" for children.
A spokesperson for the Department of Energy and Climate Change said it stood by the message in the ad and the science it is based on.
The ASA said it would investigate the complaints and the claims made in the ad.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Digital Search & Performance Marketing Director - Dubai MCG Associates Competitive and Tax Free in the sunshine!, Dubai, UAE
- Regional Planning & Strategy Director - Middle East & North Africa - Dubai Based MCG Associates Large Tax Free Package + Family Medical + Family Flights + Bonus + Relocation flights and hotel, Dubai - UAE
- Biddable Account Manager - Social Media - Top 10 Agency Ultimate Asset £30000 - £35000 per annum + Amazing Benefits, London
- Senior Account Manager - near Bath Stopgap £35000 - £45000 per annum, London
- Group M wins Vodafone's £600m media account
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Campaign Viral Chart: Evian's Spider-Man tops chart in week of movie premiere
- M&S moves £60m media account to Mindshare
- Unilever pilots multi-brand advertising with YouTube beauty channel
- MEC boss Courtier hails £600m Vodafone media win as 'life changing'