Organic group hires ad agency to promote the 'organic brand'

By Joe Thomas,, Thursday, 22 October 2009 10:00AM

LONDON - Organic UK has appointed Haygarth to handle its advertising account following a pitch against three other agencies.

Organic group hires ad agency to promote the 'organic brand'

The trade body will run a campaign to help drive sales of organic products and promote the ‘organic brand.' Activity will consist of initially helping secure EU funding and support, an initial PR and digital campaign and then the roll out a three-year integrated campaign consisting of press.

The trade body is hoping to increase volume sales by 15%. Recent TNS figures show that the organic sector has declined by 13%.

The marketing committee for the campaign is made up of producers within the Organic trade body, including Green & Black's, Rachel's and Yeo Valley.


This article was first published on

Article tags:


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs