Government releases new set of swine flu ads
By Staff, campaignlive.co.uk, Sunday, 25 October 2009 07:00PM
The Department of Health is launching a new set of TV and poster ads warning about the dangers of spreading swine flu.
The TV ad shows a father returning from work spreading germs through sneezing, before spreading the disease to his son through the family’s TV remote control.
The ads are being timed to coincide with the first vaccines against swine flu being delivered to GPs across the UK.
The health secretary, Andy Burnham, said: "This campaign is a reminder of how easily germs are passed around. The message remains simple – 'Catch It, Bin It, Kill It'."
The TV ad will break on Wednesday, with the poster ad appearing on Tubes and buses from Thursday.
DDB London and Mediaedge:cia were appointed to the department's pandemic flu account last year.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Brand Client Partners - Leading Media Agency - Global Client Ultimate Asset £70000 - £80000 per annum + great benefits package, City of London
- Comms Planning Manager - Gaming/Entertainment Brand - Media Ultimate Asset £30000 - £35000 per annum + great benefits package, City of London
- Senior Account Manager / Account Manager David Thatcher Recruitment £32-40k dep experience, Surrey