Government releases new set of swine flu ads
By Staff, campaignlive.co.uk, Sunday, 25 October 2009 07:00PM
The Department of Health is launching a new set of TV and poster ads warning about the dangers of spreading swine flu.
The TV ad shows a father returning from work spreading germs through sneezing, before spreading the disease to his son through the family’s TV remote control.
The ads are being timed to coincide with the first vaccines against swine flu being delivered to GPs across the UK.
The health secretary, Andy Burnham, said: "This campaign is a reminder of how easily germs are passed around. The message remains simple – 'Catch It, Bin It, Kill It'."
The TV ad will break on Wednesday, with the poster ad appearing on Tubes and buses from Thursday.
DDB London and Mediaedge:cia were appointed to the department's pandemic flu account last year.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Sales Manager - Content Business Ultimate Asset £30000 - £37000 per annum + incredible commission, London
- Affiliate Executive - Huge Client - Global Media Agency Ultimate Asset £22000 - £26000 per annum, London
- Pharmaceutical Associate/Account Director/ (Full or Part-Time) Brand Recruitment £45000 - £55000 per annum, Bedford
- Lead Digital Web Designer: (Web, Rich Media, CMS, HTML, CSS) Creative Recruitment £33000 - £38000 per annum, London
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- Omnicom Media Group buys Mobile5
- Campaign Viral Chart: first kiss video is most-shared ad this week
- BBH launches sport division with Lawrence Dallaglio
- HSBC launches Hong Kong Rugby Sevens push
- IPA's 2014 Women of Tomorrow competition winners revealed