Government releases new set of swine flu ads
By Staff, campaignlive.co.uk, Sunday, 25 October 2009 07:00PM
The Department of Health is launching a new set of TV and poster ads warning about the dangers of spreading swine flu.
The TV ad shows a father returning from work spreading germs through sneezing, before spreading the disease to his son through the family’s TV remote control.
The ads are being timed to coincide with the first vaccines against swine flu being delivered to GPs across the UK.
The health secretary, Andy Burnham, said: "This campaign is a reminder of how easily germs are passed around. The message remains simple – 'Catch It, Bin It, Kill It'."
The TV ad will break on Wednesday, with the poster ad appearing on Tubes and buses from Thursday.
DDB London and Mediaedge:cia were appointed to the department's pandemic flu account last year.
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Designer (Dubai) MCG Associates Up to GBP60,000 a year tax free + benefits (including annual flights home) + relocation assistance., Dubai (Emirate) (AE)
- Account Director Creative Recruitment £50000 - £70000 per annum, London
- Five black Pencils awarded at D&AD 2015
- Diageo and BBH end 15-year relationship
- Networking is never easier than in the queue for the toilet
- Campaign Viral Chart: True Detective trailer in number one spot
- Is The Net Set a welcome addition?
- Vizeum on alert as 21st Century Fox review includes £150m European media