Government releases new set of swine flu ads
By Staff, campaignlive.co.uk, Sunday, 25 October 2009 07:00PM
The Department of Health is launching a new set of TV and poster ads warning about the dangers of spreading swine flu.
The TV ad shows a father returning from work spreading germs through sneezing, before spreading the disease to his son through the family’s TV remote control.
The ads are being timed to coincide with the first vaccines against swine flu being delivered to GPs across the UK.
The health secretary, Andy Burnham, said: "This campaign is a reminder of how easily germs are passed around. The message remains simple – 'Catch It, Bin It, Kill It'."
The TV ad will break on Wednesday, with the poster ad appearing on Tubes and buses from Thursday.
DDB London and Mediaedge:cia were appointed to the department's pandemic flu account last year.
This article was first published on campaignlive.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- Group Account Director and Business Director air recruitment Up to £75k dependent on experience, Central London
- Digital Planner Direct Recruitment £50,000 - £55,000, London
- Senior CRM Planner Direct Recruitment £80,000 - £95,000, Central London
- Brand Leader - FMCG to £60k Network Career Consultants £55000 - £60000 per annum, Switzerland