Johnson & Johnson reviews global digital ad rosters
By Claire Billings, campaignlive.co.uk, Thursday, 29 October 2009 07:00AM
LONDON - Johnson & Johnson is reviewing its international digital agency arrangements, with a focus on building rosters in Europe and Asia.
In Europe, J&J has kick-started talks, through Agency Insight, with digital and direct networks that have strong digital credentials ahead of putting a new roster in place.
It is also talking to agencies and networks in Asia, where it wants to build a digital roster in a process handled by R3.
The review covers all the company’s pharmaceutical, healthcare and consumer brands such as Listerine, Roc and Johnson’s Baby Lotion.
J&J’s Vision Care division, home to its Acuvue contact lens brand, is unaffected by the review.
The review follows a 2007 overhaul of J&J’s global media buying arrangements, which led to Carat winning the account in Europe, the Middle East and Africa and Universal McCann retaining the North America account and expanding its role to share Asia with OMD, which also picked up Latin America.
This article was first published on campaignlive.co.uk
- Account Manager / Senior Account Manager - £30k to £35k, leading creative agency in Central London MODA consult £30k - £35k, plus benefits, London (Central), London (Greater)
- Account Director / Senior Account Director - up to £60k, leading boutique advertising agency MODA consult £60k, plus benefits, Central London
- Senior Account Director / Group Account Director - up to £80k, leading boutique advertising agency MODA consult £75k - £80k, plus benefits, Central London
- Deputy Editor - International Content Agency - London Major Players £30000 - £35000 per annum + great benefits , London
- Integrated Marketing Specialist- Leading Global B2B Business ADLIB up to £35k + benefits, Bath Avon
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- WPP's Martin Sorrell reconsiders strength of newspapers
- Group M retains £80m Lloyds media
- Gogglebox stars encourage viewers to vote
- Twitter hunts for UK marketer as it targets £180m ad revenues