Johnson & Johnson reviews global digital ad rosters
By Claire Billings, campaignlive.co.uk, Thursday, 29 October 2009 07:00AM
LONDON - Johnson & Johnson is reviewing its international digital agency arrangements, with a focus on building rosters in Europe and Asia.
In Europe, J&J has kick-started talks, through Agency Insight, with digital and direct networks that have strong digital credentials ahead of putting a new roster in place.
It is also talking to agencies and networks in Asia, where it wants to build a digital roster in a process handled by R3.
The review covers all the company’s pharmaceutical, healthcare and consumer brands such as Listerine, Roc and Johnson’s Baby Lotion.
J&J’s Vision Care division, home to its Acuvue contact lens brand, is unaffected by the review.
The review follows a 2007 overhaul of J&J’s global media buying arrangements, which led to Carat winning the account in Europe, the Middle East and Africa and Universal McCann retaining the North America account and expanding its role to share Asia with OMD, which also picked up Latin America.
This article was first published on campaignlive.co.uk
- Design Director createselect Up to £65k, London (Greater)
- Quant Researcher-Immediate Start-Saudi Arabia-c50k Tax Free Elizabeth Norman International £40000 - £50000 per annum + Tax free and travel, Saudi Arabia
- Senior Brand Manager Salt £160 - £190 per day, Reading
- Senior Project Manager Digital Gurus £40000 - £45000 Per Annum, london
- Lead .NET (Sitecore) Developer Digital Gurus £50000 - £60000 Per Annum Bonus + Benefits Available, Central London
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media