Johnson & Johnson reviews global digital ad rosters

By Claire Billings, campaignlive.co.uk, Thursday, 29 October 2009 07:00AM

LONDON - Johnson & Johnson is reviewing its international digital agency arrangements, with a focus on building rosters in Europe and Asia.

Johnson & Johnson...reviewing digital arrangements

Johnson & Johnson...reviewing digital arrangements

In Europe, J&J has kick-started talks, through Agency Insight, with digital and direct networks that have strong digital credentials ahead of putting a new roster in place.

It is also talking to agencies and networks in Asia, where it wants to build a digital roster in a process handled by R3.

The review covers all the company’s pharmaceutical, healthcare and consumer brands such as Listerine, Roc and Johnson’s Baby Lotion.

J&J’s Vision Care division, home to its Acuvue contact lens brand, is unaffected by the review.

The review follows a 2007 overhaul of J&J’s global media buying arrangements, which led to Carat winning the account in Europe, the Middle East and Africa and Universal McCann retaining the North America account and expanding its role to share Asia with OMD, which also picked up Latin America.

This article was first published on campaignlive.co.uk

Article tags:

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs