Rachel's assigns Haygarth to brief
By Joe Thomas, marketingmagazine.co.uk, Tuesday, 03 November 2009 08:30AM
LONDON - Rachel's Dairy has appointed Haygarth to handle its marketing services account following a pitch against two undisclosed agencies.
Haygarth, which takes over the business from Billington Cartmell, will be responsible for driving consumer loyalty across Rachel's Dairy's yoghurt and dessert products. It has been tasked with developing integrated campaigns, including promotional, digital and direct marketing activity.
Haygarth has also been briefed to create support activity for future product launches. Its remit will be to drive sales and brand growth through campaigns from January 2010.
Last month Haygarth was also appointed by trade body Organic UK to help fuel sales in the industry.
In the year to August 2009, the organic food sector's value declined by 13%, according to TNS. Tesco has said that consumers are returning to organic produce, but it is understood to have reduced the number of organic lines it offers by 30%.
Rachel's Dairy, which was formerly known as Rachel's Organic, is part of the marketing committee for the Organic UK campaign. Other members of the committee include Yeo Valley and chocolate brand Green & Black's.
This article was first published on marketingmagazine.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Digital Project Director - specialist integrated agency JEFFERSON £60-75k plus benefits dependent on experience, Based just outside Kingston Upon Thames
- Director Business Development - TRAVEL- HOTELS Ultimate Asset £60000 - £80000 per annum + BONUS & BENEFITS, City of London
- The rear of the Apple Watch is more interesting than the face
- Channel 4 to drop 4oD for digital service All 4
- Guardian launches three-tier membership scheme
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Sky boosts Sky AdSmart's targeting capabilities for advertisers