Carlson Marketing acquired by Nectar's Canadian owner
By Claire Billings, campaignlive.co.uk, Tuesday, 03 November 2009 04:40PM
LONDON - Carlson Marketing has been bought by Groupe Aeroplan, the Canadian owner of the Nectar loyalty programme in the UK, in an all-cash deal for $107 million.
The acquisition, from the hotel owner Carlson Companies, includes all Carlson Marketing’s agencies across 17 countries including the US, where it has its strongest presence with 11 offices including Los Angeles, Chicago, Detroit and New York.
In Europe, Middle East and Africa, it is headed by Jonathan Harman and has ten offices including London, Madrid, Dubai and Barcelona. Clients include Coca-Cola, Arla Foods and Hyundai. It also has offices in Asia and Latin America.
Groupe Aeroplan acquired Loyalty Management UK, the company behind Nectar, in 2007. After the acquisition, which is expcected to go through in December, Carlson Marketing will continue to work independently from Group Aeroplan and be led by its existing president and chief executive, Jeff Balagna.
"We look forward to joining forces with Groupe Aeroplan and significantly strengthening the scope of our loyalty marketing, program management, and engagement and event offering for customers, employees and distribution channels," Balagna said.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Traffic Manager Red Sofa London £22000.00 - £25000.00 per annum, London
- CALLING ALL DIGITAL PROJECT MANAGERS Red Sofa London £25000 - £75000 per annum, London
- Mid-Weight Integrated Project Manager Red Sofa London £32000.00 - £35000.00 per annum + benefits, West London
- What the end of Page 3 means for advertising
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood