The decision is understood to have been driven by Kellogg's US headquarters' desire to gain greater control on the advertising business by centralising the agency relationship out of the US.
More details to follow.
Kellogg dumps JWT for Leo Burnett
campaignlive.co.uk, 03 November 2009, 4:55pm
LONDON - Kellogg has fired JWT Worldwide, except in Asia-Pacific, and has handed its entire global advertising business to Leo Burnett.
Kellogg's... parted company with JWT
All Comments
Steve Smith - 04 November 2009
Looking forward to the second episode, Grilla. Maybe there AREN'T any more details...
Grilla Login - 04 November 2009
But Steve, God is in the details. If they are not forthcoming, what's he gonna do?
Steve Smith - 04 November 2009
Maybe the fact no extra details have been forthcoming vindicates those who claim that there is no supreme deity.
Grilla Login - 04 November 2009
Perhaps the campaignlive Editor is concerned that if they did present more details here, God will escape, and run amok on the www.
Maybe an editorial decision has been made that it's safer for all if more details don't follow?
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