Harrods ends magazine relationship with River
By John Reynolds, mediaweek.co.uk, Thursday, 05 November 2009 11:24AM
LONDON - Harrods has brought its customer magazine in-house ending a three-year relationship with River Publishing.
Harrods Magazine is sent to Harrods' 55,000 reward customers and includes high-end advertising from brands such as Jaguar and Bloomberg. Editorial content spans Harrods' products, including food, beauty and fashion.
Key editorial staff, including publisher Beth Hodder and editor Deborah Bee, have moved across with the magazine near to the store's Knightsbridge headquarters. Ad sales were previously handled by Harrods.
Guy Cheston, director of advertising at Harrods, is understood to have made the decision.
The title is part fee-based and part ad-funded and copies are sold in-store, priced at £3.
Prior to River Publishing handling the account, it was handled by Condé Nast, publisher of Vogue Magazine.
River Publishing, headed by chief executive Nicola Murphy, numbers Weight Watchers and the Co-op magazine among its clients.
This article was first published on mediaweek.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Partnerships Manager Ball & Hoolahan £60,000 per annum, London
- Head of Marketing - Luxury Ball & Hoolahan £70,000 + benefits, London
- Brand Manager Ball & Hoolahan £38,000 per annum, South East
- Brand Communications Manager Ball & Hoolahan £40,000 + benefits, South East
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- International Women's Day: "my gender is irrelevant" says Lisa Thomas
- Omnicom Media Group buys Mobile5
- BBH launches sport division with Lawrence Dallaglio
- IPA's 2014 Women of Tomorrow competition winners revealed
- HSBC launches Hong Kong Rugby Sevens push