The network won the account in a pitch against the incumbents on the account, OMD International, ZenithOptimedia and Initiative.
Initiative previously handled the consolidated US Hyundai Kia business. OMD, via a special unit called K360 Media, handled the £60 million pan-European Kia media account, including the £17 million UK business. And European media for Hyundai was allocated on a local basis, with Equinox, the Zenith-Optimedia group agency, handling the £13 million UK account.
The business includes all media planning and buying activities in the 170-plus countries in which the company currently operates.
MPG wins Hyundai Kia £150m global media
by Anne Cassidy, campaignlive.co.uk, 06 November 2009, 3:54pm
LONDON - MPG has won the estimated £150 million global media planning and buying account for Hyundai Kia.
Hyundai Kia awards $1bn global media to MPG
All Comments
There are currently no comments.
To post comments please log in here.
- Channel Marketing Manager, Navico
- £30k +bonus, South East England
- Global Marketing Executive, Virgin Atlantic
- £29,000 + superb benefits, South East England
- Marketing Manager, Reed Exhibitions
- £Competitive Salary, South East England
- Vice President of Marketing, Getty Images
- A six figure executive salary, Central London
Email Bulletins
You can sign up here for our email bulletins. Enter your email address, select the bulletins you are interested in and click Subscribe.
Your Comment