Unilever culls Persil washing-up liquid variant
By Amy Golding, marketingmagazine.co.uk, Monday, 09 November 2009 02:20PM
LONDON - Unilever has axed its low-earning Persil washing-up liquid brand to rationalise its product range.
The FMCG company said it is part of its strategy to cut 40% of its SKUs by the end of the year.
The cuts are part of a strategy to focus investment and innovation on its top-selling 100 products.
The 26-strong Knorr stock cube product range was cut to 13 products earlier this year.
This week, Unilever reported a 2% rise in third-quarter underlying profits to £1.7bn.
This article was first published on marketingmagazine.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Senior Account Manager | 6 month contract Twist Recruitment £35000 - £43000 per annum, City of London
- Technical Project Manager Aspire £24000 - £26000 per annum + benefits, London
- Senior Account Director | 6 month contract Twist Recruitment £50000.00 - £58000.00 per annum, City of London
- What the end of Page 3 means for advertising
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood