AdMob creates advertising for mobile devices including BlackBerrys, iPhones and Android handsets.
The move is being seen as an attempt by Google to become as dominant on the mobile platform as it is on larger computer screens.
A Google spokesman said: "Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages.
"We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem."
AdMob's founder, Omar Hamoui, said: "I'm excited because I believe this will be an important moment for everyone involved in producing, consuming, or monetising engaging products on mobile."
He said AdMob would continue to sell ads across different types of phones, rather than focusing solely on Google's Android.
Last month, Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, forged a strategic agreement with Microsoft.
Google buys mobile ad company AdMob
by Staff, campaignlive.co.uk, 10 November 2009, 09:20am
LONDON - Google has announced a deal to buy the mobile advertising company AdMob for £449 million.
All Comments
Jordan S - 17 November 2009
It looks like Mobile Advertising will go to defeat Online Advertising. AdMob has leading the mobile advertising these past years. Conversely, Google has just expanded its advertising branch by acquiring AdMob – oh goody. As if there wasn't enough advertising that we all have to see constantly, to the point that anytime we browse the internet, turn on the TV, etc, that it makes the average person want to vomit profusely, but AdMob, the mobile advertising company, will likely be well utilized by Google and their Android platform, which has been selling like hotcakes – heck, if you tell these cell phone/tech dummies that it has Android, you could get them to pay hundreds for a lead balloon. Acquiring <a rev="vote for" title="AdMob Joins the Club | AdMob Now Belongs to Google" href="http://personalmoneystore.com/moneyblog/2009/11/09/admob-joins-club-admob-belongs-google/ ">AdMob</a> is a good move for Google.
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