Google buys mobile ad company AdMob
By Staff, campaignlive.co.uk, Tuesday, 10 November 2009 09:20AM
LONDON - Google has announced a deal to buy the mobile advertising company AdMob for £449 million.
AdMob creates advertising for mobile devices including BlackBerrys, iPhones and Android handsets.
The move is being seen as an attempt by Google to become as dominant on the mobile platform as it is on larger computer screens.
A Google spokesman said: "Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages.
"We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem."
AdMob's founder, Omar Hamoui, said: "I'm excited because I believe this will be an important moment for everyone involved in producing, consuming, or monetising engaging products on mobile."
He said AdMob would continue to sell ads across different types of phones, rather than focusing solely on Google's Android.
Last month, Phonevalley, Publicis Groupe's mobile marketing agency and part of VivaKi, forged a strategic agreement with Microsoft.
This article was first published on campaignlive.co.uk
- Data Analyst - Media Agency Lipton Fleming £20000 - £24000 per annum + excellent benefits, London
- Research Manager Lipton Fleming £35000 - £45000 per annum + Handsome benefits, London
- Junior Digital Project Manager Purple Consultancy £25000 - £30000 per annum, London
- Online Trading Manager - Leading Retailer Salt £60000 - £70000 per annum + bonus + benefits, Birmingham
- Online Trading Manager - Leading Retailer Salt £50000 - £60000 per annum + bonus + benefits + tax free, Dubai
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy