Northern Foods to invest £26.5m in Fox's Biscuits brand

By Amy Golding, marketingmagazine.co.uk, Tuesday, 10 November 2009 03:10PM

LONDON - Northern Foods is to invest £26.5m in its Fox's Biscuits brand to boost its market position.

Northern Foods to invest £26.5m in Fox's Biscuits brand

The news follows the company's announcement of a 2.9% like-for-like sales growth, reported in its half year results. The company said this was led by strong growth in the chilled and bakery sectors.

It reported total sales of £466.9m, compared to sales of £468.6m in the first half of the year.

Stefan Barden, chief executive of Northern Foods, said: ‘We have many opportunities to drive shareholder value over the coming years.

‘Today we are announcing a significant investment in Fox's Biscuits, which will enhance its profitability and provide competitive advantage,' he added.

 

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Planning Associate Director Aspire £55000.00 per annum, London