‘Home’ is the central theme to Waitrose’s marketing strategy this Christmas, at a time where food plays a pivotal role in bringing people together.
The visuals are an edited version of last year's Waitrose Christmas ad.
Released: 11 November 2009
Waitrose 'home' by Miles Calcraft Briginshaw Duffy
Waitrose unveils its Christmas brand campaign, by Miles Calcraft Briginshaw Duffy, featuring the voice of up-and-coming singing sensation Camilla Kerslake as she launches her debut album this festive season.
All Comments
charlotte burn-callander - 12 November 2009
Figs. That traditional festive accompaniment to a cheese board at Christmas.
James T Kirk - 12 November 2009
Just compared the two and the song has seemingly been rerecorded. It is very difficult to tell any difference between the two different song versions though. It is basically last year's ad. Lame effort...
Grilla Login - 12 November 2009
You mean they took money from a client for something with a sell-by date DEC 26 08?
James T Kirk - 12 November 2009
Dunno, Grilla. Maybe Waitrose didn't want to give them much more cash...
Grilla Login - 12 November 2009
They could have made an electronic transfer bank-to-bank if they were bricking it about carrying large quantities of cash, Captain.
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Credits
- Creative Type:
- Television
- Agency:
- Miles Calcraft Briginshaw Duffy
- Advertiser:
- Waitrose
Project name Waitrose Christmas Client Sarah Fuller, Head of Marketing CommunicationsBrief To establish Waitrose as the destination for all your needs this festive season, because at Christmas there’s only one place to be. Copywriter Jeremy CarrArt director Ken HogginsPlanner Matt WyattMedia agency MGOMDMedia planner Faye McDowallProduction company RSADirector Stuart RideoutEditor Louise MacGregor Post-production companyFrame StoreAudio post-production companyFactory
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