Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Ed Kemp, marketingmagazine.co.uk, Monday, 16 November 2009 10:00AM
The former Eurostar marketing chief will takes on the role following the decision to separate the London 2012 marketing and commercial departments.
Locog marketing director Amanda Jennings will report to Nugent on her return from maternity leave.
This article was first published on marketingmagazine.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…