The appointment follows a three-way pitch managed by COI.
20:20 will be responsible for web, mobile, social media strategy and digital communications.
Peter Riley, the founder and creative partner of 20:20, said: "We have a lot of energy for initiatives aimed at helping young people and parents around delicate issues like alcohol awareness.
"We're delighted to be working with DCSF."
20:20 wins underage drinking digital task
by Staff, campaignlive.co.uk, 17 November 2009, 11:25am
LONDON - The Department for Children, Schools and Families has appointed 20:20 to create a campaign promoting its Youth Alcohol Action Plan.
DCSF...appoints 20:20 to underage drinking task
All Comments
KMT - 17 November 2009
Is there a slight irony here in their name? Wasn't 20: 20, a vile low end wine, the choice of drink for teenagers in parks everywhere circa '98. Maybe that was just in my park...
stu park - 18 November 2009
It was. MD 20/20, know affectionately as Mad Dog 20/20 is a fortified wine from America. I'm not sure how it snuck into our newsagents, but it did, and to great effect.
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