The ad, which features a host of celebrities, finishes with Life on Mars actor Philip Glenister claiming that Christmas would not be the same without "that girl prancing around in her underwear".
It then cuts to a shot of scantily-clad model Noemie Lenoir posing in Marks & Spencer lingerie.
A spokesman for the ASA said: "As we do with all complaints, we will consider whether an investigation is necessary."
The £10 million ad campaign broke last week, and also features Stephen Fry, Twiggy, Joanna Lumley and Jennifer Saunders.
M&S Christmas ad receives sexism complaints
by Staff, campaignlive.co.uk, 18 November 2009, 11:00am
LONDON - The advertising watchdog has received eight complaints of sexism relating to RKCR/Y&R's Christmas TV spot for Marks & Spencer.
All Comments
Chris Worsley - 18 November 2009
I'd like to complain about blatant 'Northernism' fdisplayed by the man and the dog involved
Jayne Marar - 18 November 2009
but Xmas wouldn't be Xmas without 'the girl' prancing around in her underwear :)
Nicola Lucas - 19 November 2009
Maybe she shouldn't prance around in her underwear so much then, I mean he was only stating a fact. Ridiculous. you wouldn't have this nonsense in Gene Hunts day.
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