Allianz appoints Grey to £60 million global advertising account
By Anne Cassidy, campaignlive.co.uk, Wednesday, 18 November 2009 02:15PM
LONDON - Grey has won the £60 million global advertising account for the insurer Allianz Group.
The agency won the business following a final shoot-out against DDB Berlin.
BBDO, the incumbent on the account, and Young & Rubicam were knocked out of the process at an earlier stage.
The winning agencies will handle the insurance company's entire global ad business, but the initial briefs will have more of an emphasis on key European markets, including the UK, Germany and Spain.
The incumbent on the global creative account was BBDO Germany, while global media is handled by OMD, which took over the business in 2003.
No formal pitch took place at the time, but the account moved from Initiative Media Worldwide following a number of discussions that included Carat and Mindshare.
In May last year, Allianz appointed Joshua G2 as the lead UK strategic agency for its Cornhill Direct DM products following a four-way pitch against Archibald Ingall Stretton, DraftFCB and Tullo Marshall Warren.
This article was first published on campaignlive.co.uk
- Account Manager - Fantastic London Agency Blue Skies Marketing Recruitment £28000 - £32000 per annum, Benefits: Great agency benefits , London
- Account Manager Blue Skies Marketing Recruitment £28000 - £35000 per annum, London
- Head of Social - Top London Agency Blue Skies Marketing Recruitment 70000, London
- Digital Director - Integrated Entertainment Marketing Agency - London - £50k - £60k - NP205 Stonor £50k - £60k, London (Central), London (Greater)
- Account Manager (ALL MEDIA) Dot-Gap £35k, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- Land Rover to move global ad account into Spark44
- 'Advertisers are snake oil salesmen', says Peter Oborne