Agency: Bartle Bogle Hegarty
By Anne Cassidy, campaignlive.co.uk, Monday, 23 November 2009 09:53AM
Rupert Murdoch's News Corp announced last week that it was looking at pulling its news content off Google.
The Microsoft deal, reported by the FT, could spark a search engine battle and also offer hope to newspapers struggling to monetise online content.
Microsoft has also approached other online publishers in a bid to convince them to "de-index" their sites from Google, according to the report.
The move is being viewed as a direct assault on Google's search engine by Microsoft.
This article was first published on campaignlive.co.uk