Agencies are being encouraged to submit their festive offerings over the coming two weeks.
Nigel Gwilliam, IPA head of digital, said: "What better way for agencies to showcase their work, and particularly their Christmas creativity, than to post it on a site viewed by agency peers and crucially by clients.
"We also hope that the new ‘Christmas work’ section on AOBW will provide some much needed cheer to its users during these tough times.
Instead of producing its own Christmas card, the IPA will be promoting the Christmas AOBW website to clients from 1 December.
The site is for IPA agencies, but everyone can view and comment on the work.
Agencies can also submit their Christmas work to Campaign magazine by emailing colin.marrs@haymarket.com.
IPA launches site to showcase agencies' Christmas work
by Anne Cassidy, campaignlive.co.uk, 24 November 2009, 08:45am
LONDON - The IPA is calling on all of its agencies to upload their Christmas ads, games and cards to a creative website to showcase their Christmas work to clients.
IPA website will showcase Christmas work
All Comments
Grilla Login - 24 November 2009
IPA, yours is a cunning plan.
Lure all the Seasonal stuff into one location. Then Grilla can burst in and blast 'em with the banana bazooka. [Only one or two prisoners will be taken.]
A showcase of Christmas creativity/ an oxymoron?
You guys decide.
Jayne Marar - 24 November 2009
first there was Heaven, then there was Hell, then there was the Xmas IPA site!
To post comments please log in here.
- Marketing Manager, Smith Carey
- To c£60k+, East Midlands
- Group Marketing Manager, Future Publishing
- Competitive package, South West England
- Marketing Director, Syco Music
- Competitive Salary, Central London
- Digital Marketing Manager - Middlesex - £25k-£40k, Blue Skies Marketing Recruitment
- £25000-£40000, South East England
Email Bulletins
You can sign up here for our email bulletins. Enter your email address, select the bulletins you are interested in and click Subscribe.
Your Comment