Agencies vie for TCP and Buttercup integrated accounts

By Noel Bussey,, Thursday, 26 November 2009 06:00AM

The company behind TCP and Buttercup has called a review of the brands' above-the-line accounts.

TCP…above-the-line review

TCP…above-the-line review

Chefaro UK, the brands' distributor in the UK, is looking for a creative agency to handle relaunch briefs on both brands.

Haystack is handling the review. Initial meetings are anticipated within the next two weeks and pitches are expected to be held in the New Year. It is thought that the winning agency will be briefed to create integrated campaigns, including TV, for both pieces of business.

If successful on those briefs, the winning agency will then have the chance to work on a number of other Chefaro UK brands. These include Lyclear, Predictor Pregnancy Test and Jungle Formula insect repellent.

The present incumbent is Austin West Media.

Buttercup's most famous ad appeared in 1996 and gave Simon Pegg, the British comedy actor and writer, his debut TV appearance as a man throwing a sickie while fishing but being interrupted by a dog, a cow and some ducks.

Chefaro UK is a division of Omega Pharma, a Belgianbased company with a turnover exceeding EUR1 billion.

This article was first published on


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs