England cricketer Kevin Pietersen appears in his first Brylcreem ad

By Amy Golding, marketingmagazine.co.uk, Monday, 30 November 2009 04:00PM

LONDON - Brylcreem is to launch the first ad in its multi-million pound campaign starring England cricketer, and newly appointed Brycreem Boy, Kevin Pietersen

Kevin Pietersen in the Oval Office

Kevin Pietersen in the Oval Office

The campaign, by WCRS, has the strapline ‘It's Amazing Where Good Hair Gets You'. It shows Pietersen making himself at home in the Oval Office. 

The ads were shot using the set of American TV drama The West Wing, in LA.

The campaign will run for 18 weeks from 1 December in titles including Nuts, Shortlist and FHM.

Jonathan Bull, Brylcreem marketing manager, said ‘Brylcreem is about giving men confidence and making then feel like they can do anything.'

Pietersen was unveiled as 'the new face of Brylcreem' in September. The news coincided with the brand's sale to Unilever.

Dave Lewis, UK chairman at Unilever, said the company sees great opportunity in the men's grooming category and will work with Sara Lee to develop the Brylcreem range.


This article was first published on marketingmagazine.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs