Agencies line up for SodaStream relaunch brief
By Noel Bussey, campaignlive.co.uk, Tuesday, 01 December 2009 08:55AM
Agencies are being approached with a brief to re-launch SodaStream in the UK.
Since 1997 Soda Club, the owner of SodaStream, has attempted to re-launch the product in a number of regions, including the US, Australia and South Africa, using its green credentials.
Its last UK attempt came in 2008 with a campaign created by Ware Anthony Rust.
The winning agency will be briefed with creating a campaign demonstrating how the drinks use less packaging and that the bottles are made from recycled materials.
It is already running a digital campaign in the run up to Christmas that uses the classic 80s strapline of "get busy with the fizzy".
This article was first published on campaignlive.co.uk