Glue and BBH Labs win Google Chrome
By Matt Williams, campaignlive.co.uk, Thursday, 03 December 2009 07:00AM
LONDON - Google has appointed glue London and BBH Labs to handle global communications strategy and advertising for its Chrome browser.
The initial campaign will incorporate display ads, online videos and social media. It will see the creation of a social application for existing Chrome users, which enables them to give Chrome as a Christmas gift. Offline ads may follow.
The agency will work with a team from BBH Labs in New York and London on the campaign, as well as with Google’s marketing teams in Europe and the US.
Obi Felten, the head of consumer marketing EMEA at Google, made the appointment. It is the first time that Google has worked with a UK agency on an advertising campaign, but BBH Labs has worked on projects for Google in the US in the past.
The campaign will aim to raise awareness of Chrome, which launched in December last year. It is currently only available on Microsoft Windows, but Google intends to release a Mac version by the end of the year.
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Retail Store Designer Fashion & Retail Personnel Consultancy £30000 - £33000 per annum + bonus and benefits, London
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Guinness Africa launches 'made of black' campaign with Kanye West ad
- Twitter launches learning hub for agencies
- Uncle Ben's launches YouTube cooking show