Müller calls review as Shepherd-Smith quits
By Noel Bussey, campaignlive.co.uk, Thursday, 03 December 2009 07:00AM
LONDON - TBWA\London's Müller business has been put up for pitch just days after the agency was fired by Skype.
Matt Shepherd-Smith, the TBWA chief executive who was instrumental in winning the Skype account just a month ago, has also resigned.
The pitch, which is expected to take place in the new year, includes all of TBWA\London’s business: Müller Light and Müller Little Stars.
TBWA\London shares the Müller account with VCCP, which handles the £8 million Müller Fruit Corner and the £4 million Müller Rice. It won both accounts from TBWA earlier this year. A Müller spokesman denied there were any live ad pitches for the Müller Dairy business.
The news is the latest in a series of shake-ups at TBWA\London, which began last month when its group president, Tim Lindsay, was fired and replaced by Robert Harwood-Matthews.
Shepherd-Smith is thought to have been offered the chance to set up a conflict shop with Skype as its founding client. But he was unable to agree terms and is understood to be in negotiations over his departure.
When Skype was told by Perry Valkenburg, TBWA’s president of Europe, that Shepherd-Smith had decided to leave, it terminated its contract with the agency.
This article was first published on campaignlive.co.uk
- Marketing Manager Fidelity Worldwide Investment Dependent on Experience, Surrey
- Senior Broadcast Buyer - Leading Gaming & Confectionery Clients Ultimate Asset £28000 - £32000 per annum + Benefits + Great Agency Culture, City of London
- Publisher Development Manager - video Ultimate Asset £45000 - £50000 per annum + commission, London
- Digital Account Manager Ultimate Asset £35000 - £40000 per annum, City of London
- Online Marketing Executive JV Recruitment £20000 - £25000 per annum, Manchester
- HSBC uses emotive ad to relaunch bank account on Christmas Day
- Tetley launches ad with Tea Folk in middle of medieval battle
- Virgin Holidays encourages customers to 'flaunt it' in Christmas Day ad
- Top 10 most-viewed The Work
- US holiday campaign round-up 2014
- 'Creative' RFI requests are getting out of control