Fallon executives leave to form start-up 18 Feet & Rising
By Kate Nettleton, campaignlive.co.uk, Thursday, 03 December 2009 06:00AM
LONDON - A pair of Fallon executives has broken away from the agency to launch a start-up, likely to be backed by the Freeview account.
Jonathan Trimble, a group director, and Matt Keon, an award-winning creative, are behind the venture, along with an as yet unnamed third member.
Called 18 Feet & Rising - a reference to the combined height of the founding partners - the agency will offer creative content across traditional and digital channels.
The team will outsource production and will be bankrolled by the founding partners. Although a founding client has yet to officially sign, the partners are in talks with Freeview, currently held by Beattie McGuinness Bungay.
Trimble joined Fallon in 2007 and leads the BBC and Unilever accounts as well as the agency's design offering.
Keon, a creative director at Fallon, joined the agency from BMF in Sydney four years ago. He has worked across Cadbury, Tate and Sony, and picked up awards including golds at the Campaign Big Awards for Natural Confectionery Company "trumpets".
The exit comes as Fallon is in the final stages of defending its Sony Europe account.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Mid-weight Project Manager - Global Integrated Agency, up to £40K Story Recruitment up to 40K + great benefits and career progression, London (Central), London (Greater)
- Marketing Manager Ball & Hoolahan £60,000 + car or c/a, South East England
- Assistant Brand Manager Ball & Hoolahan £30,000 per annum, South East England
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure