Sponsors standing by Woods after 'transgressions' apology

By Jacquie Bowser, brandrepublic.com, Thursday, 03 December 2009 09:20AM

LONDON - Tiger Woods' sponsors, including Gillette, Nike and Gatorade, have said that their relationships will not change with the world number one golfer after he made a public apology for "transgressions" in his private life.

Woods, who receives about $100m (£60m) a year from his sponsors, issued a statement on his website yesterday, saying "I have not been true to my values and the behaviour my family deserves."

He continued: "I am not without faults and I am far short of perfect. I am dealing with my behaviour and personal failings behind closed doors with my family."

Speculation has surrounded Woods since he crashed his Cadillac into a fire hydrant and tree outside his Florida home in the early hours of last Friday.

However, following yesterday's apology, many of Tiger's sponsors have come out and said that their sponsorship deals would remain unchanged.

Gatorade, owned by Pepsico, said: "Tiger and his family have our support as they work through this private matter. Our partnership continues."

Procter & Gamble's Gillette said: "At this time, we are not making any changes to our existing marketing programmes. As a matter of policy, we don't comment on future marketing plans."

Nike said: "Nike supports Tiger and his family. Our relationship remains unchanged."

Electronic Arts, TCL Vision and private jet hire company NetJets also said that they would continue to support Woods.

AT&T, Accenture, Tag Heuer and Upper Deck could not be reached in time for publication.

This article was first published on brandrepublic.com

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Publisher Director Ultimate Asset £60000 - £75000 per annum + +comm, London