Agency: Wieden & Kennedy
By Amy Golding, marketingmagazine.co.uk, Friday, 04 December 2009 10:50AM
The company said its research has shown Japanese cuisine is increasing in popularity amongst British consumers.
Tracy Hughes, Blue Dragon consumer and Trade marketing controller, said: ‘Blue Dragon has placed considerable investment behind its Japanese launch.'
She added that the company wants to demystify what is perceived as a challenging cuisine and attract new consumers to the Oriental food category.
This article was first published on marketingmagazine.co.uk