Krispy Kreme plots UK ad debut
By Staff, marketingmagazine.co.uk, Tuesday, 08 December 2009 10:45AM
LONDON - Krispy Kreme, the US doughnut company, is to launch its first advertising campaign in the UK.
The campaign, created by Blismobile with media planning handled by AdConnection, will run on Transvision electronic screens in London railway stations.
Consumers will be able to use their mobile handsets to download an electronic vou-cher via Bluetooth, which they can redeem in stores. Krispy Kreme is offering consumers 12 free doughnuts as part of its Festive Double Dozen Deal.
The brand will also run ads in newspapers including the Evening Standard and Metro.
Last year, the confectionery brand appointed design consultancy CADA to localise its brand for British consumers.
This article was first published on marketingmagazine.co.uk
- Digital Project Manager (Medical Communications) Premier Media £35000 - £45000 per annum + benefits, London
- Social Media Copywriter Brand Recruitment £28000 per annum, Northampton
- Digital Account Director The Great & The Good £45000 - £55000 per annum, West End
- Interim Consumer Insight Analyst 12mth FTC Tarsh Lazare Marketing Recruitment £25,000 - £27,000 + benefits , London (Central), London (Greater)
- Digital Project Manager Premier Media £30000 - £42000 per annum + benefits, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Blinkbox readies campaign to promote its cinema links
- Doctor Who online game gets kids coding
- Google UK ad revenues climb 17% to $1.6bn