Fiat moves £20 million media out of MEC into Maxus
By Anne Cassidy, campaignlive.co.uk, Wednesday, 09 December 2009 10:37AM
LONDON - Fiat has moved its estimated £20 million UK media planning and buying account out of Mediaedge:cia and into its sister WPP agency Maxus as part of a global realignment.
Maxus, which already handles the Fiat business across Europe, won the account without a pitch.
Fiat completed its takeover of Chrysler, a Maxus client, in June last year, which has led to the move.
The business also includes media planning and buying for Alfa Romeo, part of the Fiat Group.
Fiat realigned its European business into WPP in December last year, with the majority being handled by the Maxus network and the UK account moving into Mediaedge:cia.
This article was first published on campaignlive.co.uk
- Digital Account Manager Tarsh Lazare Marketing Recruitment £29,000 - £37,000 + Benefits , London (Central), London (Greater)
- Research Director Tarsh Lazare Marketing Recruitment £50,000- £59,000 + Benefits, London (Central), London (Greater)
- Global Insight Manager, Digital Ball & Hoolahan £50,000 + Car/Car Allowance, London (Greater)
- Global Digital Analyst Ball & Hoolahan £60,000 per annum + Car/Car Allowance, London (Greater)
- Advertising Specialist Ball & Hoolahan £33,000 per annum , West Midlands Region
- Watch: The Post Office's first Christmas TV campaign in five years
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad