Jedward touted to become face(s) of Burberry

 

LONDON - Burberry has rebuffed an approach on behalf of 'X Factor' twins Jedward, fresh from fashion shoots with Grazia and Esquire magazines, to appear in its ads.

According to a report in the diary section of The Daily Telegraph, British label Burberry had been approached to sign John and Edward Grimes for a promotional campaign.

Sinitta, the former girlfriend of 'X Factor' judge Simon Cowell, told the Telegraph: "We are trying to get them to be the face of Burberry."

However Burberry, which currently has a deal with 'Harry Potter' actress Emma Watson, has told Brand Republic it has no intention of signing Jedward.

A Burberry spokesperson said: "We are not using or considering using [Jedward] in our campaign or any other projects."

The news follows Jedward's appearance in Grazia last week where they featured in a fashion shoot. Additionally the twins have had photo shoots with Esquire and I-D magazines.

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All Comments

John Gallen - 11 December 2009

Pass the sick bag please

 
dano

dano - 11 December 2009

I am confused- Burberry say they arent considering jedward. So this is a non story?

 

Stephen P - 11 December 2009

The fallout for the brand from signing these two laughingstocks could be catastrophic, and plunge the brand back into its chavvy image that so ruined it in the past.

 

NH - 11 December 2009

nice to read a story about something that didn't happen. i want those 30 seconds back, brand republic.

 
Nicola Lucas

Nicola Lucas - 11 December 2009

Earlier Burberry hadn't commented so it was a possibility, they've since changed a paragraph in the article with Burberry's comment.

 
Neil Hopkins

Neil Hopkins - 11 December 2009

Chav-tastic! Ahem

 

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