By Anne Cassidy, campaignlive.co.uk, Tuesday, 15 December 2009 10:14AM
MediaCom, which already handles the £30 million UK business, won the account after a protracted head-to-head pitch against Aegis-owned Carat.
MediaCom has held the Universal Music UK account since the agency’s launch in 1999.
Universal Music handles artists such as Amy Winehouse, U2, Elton John and Take That and its record labels include A&M, Island, Polydor and Decca.
Read Rory Sutherland's latest blog on the music industry
This article was first published on campaignlive.co.uk