bmi ad targets strike-threatened British Airways
LONDON - Airline bmi has launched a print campaign targeting consumers affected by the impending strike by British Airways cabin crew staff.
Trade union Unite announced that BA cabin crew will go on strike for 12 days from 22 December over the Christmas period, with around 1m passengers facing the prospect of cancelled flights.
To target travellers in search of an alternative, Lufthansa-owned bmi has rolled out a print ad stating ‘BA may soon be grounded. You needn't be'.
It adds: ‘Despite the strike threat, there are still plenty of ways to fly to the places you want to go.' The ad then directs consumers to its website, flybmi.com.
This article was first published on marketingmagazine.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Web Business Analyst Dynamic New Alliances £45000.00 - £55000.00 per annum, West London
- Business Marketing Manager London & Partners £36,000.00 - £42,000.00, London (Greater)
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned