PHD lands Unilever's $450 million media business in China
By Ian Darby, campaignlive.co.uk, Thursday, 17 December 2009 03:30PM
BEIJING - Omnicom Media Group has won the first battle in the global Unilever media planning and buying review as its media agency PHD has landed Unilever's estimated $450 million media account in China.
Sources close to the pitch said that PHD had triumphed following a contest against the incumbent Mindshare, Interpublic’s Mediabrands and Vizeum.
The appointment is confined to the Chinese market with news on Unilever appointing agencies in other regions, including Western Europe, not expected until the new year.
Unilever called a review of its $5 billion media account in July and has since shortlisted Omnicom Media Group, Mindshare, Carat and Initiative to contest the account on a region-by-region basis, though not all the shortlisted networks are involved in every region.
WPP’s Mindshare is estimated to handle around 70 per cent of the global account.
This article was first published on campaignlive.co.uk
- Senior Digital Designer Twist Recruitment £35000 - £42000 per annum + benefits, City of London
- Creative Artworker become £28K, Central London
- Online Sales Manager Ultimate Asset £25000 - £35000 per annum + Excellent Commission Potential, London
- Agency Sales Manager Ultimate Asset £23000 - £27000 per annum + Amazing benefits, London
- Agency Account Manager Ultimate Asset £27000 - £30000 per annum + Excellent Commission Potential, London
- Google becomes major UK advertiser after boosting spend by 50% in 2013
- Unilever pilots multi-brand advertising with YouTube beauty channel
- Sorrell says Publicis / Omnicom's 'merger of equals' is 'impossible'
- Gatwick rolls out 'guess the X-ray' competition
- Dove launches first cinema campaign with 'real beauty' sequel
- iProspect appoints chief media officer among four senior hires