'Career women make bad mothers' slogan fronts new outdoor push
LONDON - Controversial ads launch today across buses, 11,500 billboards and poster sites nationwide, as part of a £1.25m campaign to promote the power of outdoor advertising.
The two-week ‘Britain Thinks’ initiativ, led by the Outdoor Advertising Association, will include ads that read; ‘Career women make bad mothers’ and ‘1966- It won’t happen this year’ in reference to this year’s World Cup, in a bid to prove the impact of outdoor advertising.
The campaign hopes to demonstrate the power of outdoor advertising as a direct response medium with the ability to drive people online, according to Alan James, the chief executive of the OAA.
It aims to show an alternative to digital advertising and is based on research by Google that reveals offline activity is essential to driving people online.
The ads, created by Garry Lace and Robert Campbell’s agency Beta, also encourage individuals to join the discussion on dedicated microsite Britainthinks.com.
The campaign has been backed by leading outdoor media owners JCDecaux, CBS Outdoor, Clear Channel, Titan and Primesight.
This article was first published on mediaweek.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Senior Planner (DM Agency) Dynamic New Alliances £45000.00 - £60000.00 per annum, City of London
- Creative Producer Gemini Search £40000.00 - £43000 per annum, West End
- Channel 4 to drop 4oD for digital service All 4
- FT to reveal first design overhaul in seven years
- David Hasselhoff to join Sorrell, Naughton and Shing at IAB Engage 2014
- Sky boosts Sky AdSmart's targeting capabilities for advertisers
- 5 key trends from Dmexco 2014
- Bosch secures sponsorship deal with Channel 4's Sunday Brunch