'Career women make bad mothers' slogan fronts new outdoor push
LONDON - Controversial ads launch today across buses, 11,500 billboards and poster sites nationwide, as part of a £1.25m campaign to promote the power of outdoor advertising.
The two-week ‘Britain Thinks’ initiativ, led by the Outdoor Advertising Association, will include ads that read; ‘Career women make bad mothers’ and ‘1966- It won’t happen this year’ in reference to this year’s World Cup, in a bid to prove the impact of outdoor advertising.
The campaign hopes to demonstrate the power of outdoor advertising as a direct response medium with the ability to drive people online, according to Alan James, the chief executive of the OAA.
It aims to show an alternative to digital advertising and is based on research by Google that reveals offline activity is essential to driving people online.
The ads, created by Garry Lace and Robert Campbell’s agency Beta, also encourage individuals to join the discussion on dedicated microsite Britainthinks.com.
The campaign has been backed by leading outdoor media owners JCDecaux, CBS Outdoor, Clear Channel, Titan and Primesight.
This article was first published on mediaweek.co.uk
- Consultant Ball & Hoolahan £44,000 per annum, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £40,000 per annum, London (Greater)
- PR Manager Fashion & Retail Personnel Consultancy £35000 - £40000 per annum + benefits, London
- Head of Ecommerce (8 month maternity contract) Fashion & Retail Personnel Consultancy £50000 - £60000 per annum + bonus and benefits, London
- Events Manager Fashion & Retail Personnel Consultancy £40000 - £50000 per annum, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Doctor Who online game gets kids coding
- Philips launches juicer video campaign with Louis Smith
- Currys PC World launches brand campaign ahead of Christmas
- Argos releases second ad in its latest strategy
- A JWT tribute to its Oxo mum: Lynda Bellingham