Agency: Bartle Bogle Hegarty
By Noel Bussey, campaignlive.co.uk, Wednesday, 06 January 2010 09:25AM
It picked up the business following a pitch against Fallon in the US - the company's other roster agency.
The appointment is part of a global review of the entire IHG business that was kicked off in October last year between the two roster agencies.
McCann Erickson will now be briefed with creating a re-launch campaign for the brand, including global TV, outdoor and print, following a $1bn refresh of all of its 3,500 hotels.
Tom Seddon, the chief marketing officer, said: "We were looking for a global agency that would deliver innovative ideas and great service at good value. We believe McCann is the right partner to help us achieve this."
This article was first published on campaignlive.co.uk