By Matt Williams, brandrepublic.com, Thursday, 07 January 2010 03:30PM
The launch comes after Orange Vallee, the technology development arm of Orange, appointed the agency to provide communications planning for a series of upcoming pan-European campaigns.
Sandrine Plasseraud, We Are Social's current European business director, will run the new office.
Plasseraud first joined We Are Social in August 2008, and has since worked on high profile campaigns for a number of brands, including Ford, Skype, Nokia and Alfa Romeo.
She will be joined at the Paris office by Camille Jouneaux, an account manager at We Are Social who has worked for the agency since October 2008.
Robin Grant, the managing director of We Are Social, said: "The opening of our Paris office strengthens our position as Europe's leading social media agency and allows us to better offer our unique mix of social media consultancy, insight and execution directly to French clients."
This article was first published on brandrepublic.com
Video marketing for businesses can be a tough game to play. The video landscape is full of funny pranks and comedy acts, so finding an area to put your real content where it will be viewed is difficult. Many businesses are attracted to YouTube, as they boast six billion hours of video viewed. So, they figure, hey why can’t I get some of those hours. The problem is: YouTube’s viewed content is dominated by shows and comedy.