Evian takes roller-babies to Facebook
By Sara Kimberley, marketingmagazine.co.uk, Tuesday, 12 January 2010 11:50AM
LONDON - Evian is aiming to build on the success of its YouTube-based campaign by launching a 'healthy New Year' social-media campaign on Facebook.
Evian Rollerbabies: heading for Facebook
The Danone-owned mineral water brand's latest ad, featuring computer-animated roller-skating babies, has been viewed more than 45m times since it appeared on YouTube last July.
The brand's ‘Evian babies' Facebook activity rolled out on 4 January; a dedicated page has already attracted 150,000 fans. Evian plans to follow this up with ads on digital screens at 18 railway stations across the UK.
According to Mintel, Evian had an estimated 17% share of the bottled-water market in 2009, behind the top brand, Volvic, which had 20%.
This article was first published on marketingmagazine.co.uk
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Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
